Unleashing the Howl: Timberwolves Fans Bring the Noise at Target Center
To rally the Minnesota community and support the Timberwolves during their 2023-2025 seasons, we created an experience that brought fans together, made some noise, and gave them the chance to share their hometown pride at the Target Center.Our Role:
Concepts
Design and Space Planning
3D Renders
Graphic Design
Fabrication
Sourcing
Installation
Styling
On-Site Production
Staffing and Training
We unleashed the Howl Zone—an interactive booth where fans could record their own howl, share a fun GIF of their unique sound, and show off their Timberwolves spirit. The energy didn’t stop there: fans could catch their howls on the jumbotron, compete in an in-game Howl-Off competition, take polaroid photos with Bullseye, and even walk away with gift card giveaways.
With over 15,000 fan engagements and 300K+ impressions, the Howl Zone became a fan-favorite, igniting excitement and uniting the Minnesota community with their team spirit.
