Big Wins on Wheels: Vivid Seats’ Lucky Roller Experience
We wanted to see Vivid Seats make waves on the festival circuit, without ever stepping inside the gates. The goal: Raise brand awareness by finding a way to show up with the same energy as other well known third-party ticketing companies who hold title sponsorships at all the major US festivals.
Our Role:
Concepts
Design and Space Planning
3D Renders
Graphic Design
Fabrication
Sourcing
Installation
Styling
On-Site Production
Staffing and Training
Video and Editing
Social Assets
Enter our show-stopping creation: The Lucky Roller - a fully customized, 1950s golf cart turned electric vending machine on wheels. Decked out in bold branding and festival-ready energy, the Lucky Roller cruised through high-traffic areas, surprising and delighting festival-goers with exclusive swag, VIP tickets, app downloads, and unforgettable photo ops.Beyond the streets, the activation sparked a digital buzz, driving content creation and earned impressions while reinforcing Vivid Seats as the ultimate ticketing destination. With every spin of the Lucky Roller, festival fans weren’t just scoring perks, they were experiencing the thrill of live events before even stepping through the festival gates.
