Sparking Team Spirit with Custom DIY Hats at WNBA Opening Day

For the Minnesota Lynx WNBA season opener, we designed an interactive fan experience: Bullseye’s Swag Station. The pop-up hat bar featured ten exclusive patch designs, allowing fans to personalize their hats on the spot. Each design was heat-pressed onsite, giving attendees a one-of-a-kind, game-day ready accessory. This hands-on activation not only celebrated the excitement of opening day but also deepened the connection between fans, the team, and Target’s playful brand presence.