A Prominent & Immersive Presence at Advertising Week NYC 2024
At Advertising Week NYC 2024, we made sure that Roundel didn’t just show up - but that they transformed the experience. With a presence woven throughout the entirety of the venue, we showcased their expertise in collaboration, innovation, and inspiration, solidifying their place as a trusted media partner.Our Role:
Concepts
Design and Space Planning
3D Renders
Graphic Design
Fabrication
Sourcing
Installation
Styling
On-Site Production
Staffing and Training
Video Production and Editing
Throughout the building, Roundel’s five key sponsorship installations ensured their presence was seen, felt, and remembered. A bustling waiting area transformed into a serene escape, featuring vibrant brand messaging, a lush plant wall, and immersive touch points. As attendees queued for the main stage, they engaged with branded notebooks, insightful messaging, and QR codes, seamlessly blending inspiration with interaction.
On the lower level, the Roundel meeting room became a must-visit lounge where attendees recharged with Target-brand snacks, connected with the sales team, and walked away with one of 5,000+ coveted giveaways, a tangible reminder of Roundel’s impact.With over 17,000 attendees reached, Roundel turned Advertising Week into a showcase of smart design, seamless integration, and meaningful engagement - proving that the best media experiences aren’t just seen, they’re felt.
