She Built That: A Game-Day Experience Reimagined
At the Target Center, Minnesota Lynx fans—families, kids, and basketball enthusiasts discovered more than a game; they became part of a joyful, hands-on activation celebrating creativity and possibility. A collaborative LEGO mural built by nearly 800 fans grew into a 53,000-brick community artwork, while a live “Basketball Brick Battle” and immersive photo ops turned the arena into a playground of delight.Our Role:
Concepts
Design and Space Planning
3D Renders
Graphic Design
Print Production
Fabrication Management
Sourcing
Installation
Styling
On-Site Production
Staffing and Training
Video Production and Editing
Storyboarding
Social Media Assets
With over 9,300 in-person participants, 22,000+ impressions, and 300K+ social views, the campaign extended far beyond game day. Thoughtful touches like t-shirts on every seat, giveaways, and sustainable design made the experience feel personal, playful, and purposeful, leaving kids inspired, parents proud, and partners thrilled.
