Pop-up Prairie in the City with Prairie Organic Vodka
For one unforgettable summer evening, we made a Minneapolis alleyway bloom into a lush prairie, immersing guests in the sights, sounds, and flavors of the Midwest, all in celebration of Prairie Organic Vodka.
*In collaboration with JT Mega Our Role:
Concepts
Design and Space Planning
3D Renders
Graphic Design
Fabrication
Sourcing
Installation
Styling
On-Site Production
Staffing and Training
Designed as a multi-sensory, FOMO-inducing experience, the event transported influencers and their guests straight to the heart of nature with real native plants, ambient prairie sounds, and the crisp, clean taste of locally-sourced cocktails. Partnering with three top local mixologists, we crafted three custom cocktails that showcased the brand’s organic roots.From city streets to social feeds, together we proved that with Prairie Organic Vodka sustainability isn’t just a promise, it’s an experience.
Between sipping, snapping, and sharing, guests indulged in locally-sourced snacks, took home premium giveaways, and spread the word, both online and off. We not only got beautiful cocktails into the hands of lovely people and amazing experiences had by guests, but we also showcased a true commitment to sustainability and the brand with the event achieving zero waste. 
