Sour Puss Makes a Wild U.S. Entrance with Gainesville Launch
For Sour Puss—Phillips Distilling’s top-seller in Canada—the U.S. debut needed to make a statement. In Gainesville, Florida, we brought the brand’s bold, playful personality to life with a launch experience that went beyond a typical bar sampling, driving both brand love and sales on- and off-site.
Our Role:
Concepts
Design and Space Planning
3D Renders
Graphic Design
Mascot Fabrication
Sourcing
Installation
Styling
On-Site Production
Staffing and Training
Video Production and Editing
Social Media Assets
We lit up the nightlife with immersive, cat-themed takeovers at Gainesville’s favorite bars. Think red lighting, bold Sour Puss branding, and a larger-than-life mascot stealing the spotlight. Guests sipped signature cocktails, scored free shots during Sour Hour, and left with cheeky branded swag. Every moment was crafted to be bold, playful, and totally unforgettable.
With over 2,000 hours of brand engagement and more than 2,600 giveaways distributed, Sour Puss launched into the U.S. with an experience that didn’t just introduce the brand—it made it impossible to forget.
