NBA Playoffs Video

We brought together two beloved mascots—Crunch of the Minnesota Timberwolves and Target’s iconic Bullseye—for a unique collaboration celebrating hometown pride. The resulting video premiered on the jumbotron during the 2025 NBA Playoffs at the Target Center and was amplified across Target and Timberwolves social channels. This partnership not only energized fans in the arena but also extended the excitement to broader audiences online, reinforcing Target’s support for its local NBA team during a high-profile playoff run.

Our Role:
Concepts
Design and Storyboarding
Art Direction
Video Production and Editing
Social Media Assets

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Sour Puss North American Launch